Mobile SEO mean search engine optimization of websites with a smooth flow of viewing the website through devices such as mobile, tablets and smart phones. Since high technological portable devices have catches the current market now the webmasters and Google analytics have improved accordingly.
More than 60% are using their mobile/portable to surf internet. Google has started to favoring mobile friendly websites and they give more priories for these websites to rank well.
So it is important to know which facts we should consider more when doing SEO and developing a website.
Google focus on 3 different configurations,
1. Responsiveness.
2. Separate URLs
3. Dynamic Serving
Responsiveness
By following the below link which provided by Google you can find out is your website is responsive or not.
https://www.google.com/webmasters/tools/mobile-friendly/
You will get a full analyze whether your website is responsive or not and If it’s not responsive what are the actions you need to take to make it responsive.
The benefits of having a responsive website is,
1. Google can easily index your single URL for higher search engine rankings.
2. Googlebot will use less resources and make crawling more efficient.
3. It’s easy to share content from a single URL.
4. There won’t be much additional setup time.
Separate URLs
Having different URLs for your website helps to display your content on different mobile devices. For every responsive screen size each URL is equipped with different HTML code.
Dynamic Serving
The purpose of having a dynamic service is to have a better respond with different HTML and CSS code on the same URL depending on the user’s device. Based on the user-agent page request we should have a proper HTTP header to signal changes. If we have a valid header it will help the browser to display the content. Also it will help Googlebot to discover that the website is mobile optimized.
For more information: https://developers.google.com/webmasters/mobile-sites
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